" Offering advanced treatments at competitive prices, Malaysia is gaining a strong standing in the international healthcare arena. "

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Tourists Benefit From Malaysia’s Advances in Healthcare

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With such long-standing ties with the Middle East, “Tourists from Middle East feel comfortable here because of the similarity in climate,language religion and food , as well as ease of access to the country through air links and political stability” explains Liow Tiong Lai, Malaysia’s Minister of Health.

The health ministry is the central coordinator of Malaysia’s strategy to become a leading health tourism destination, networking bilaterally with numerous Middle Eastern countries to collaborate in the near future. A number of government agencies are becoming increasingly active in streamlining and promoting the industry. “Introduction of special privileges for health tourists, such as fast-track clearance and extended visa, has proven that concerted effort from public and private sectors can improve the country’s competitive advantage,” explains Lai, adding that endorsement from the government will further boost international confidence in Malaysia’s healthcare sector.

Malaysia has highly trained specialists with recognized postgraduate qualifications mostly from the United Kingdom, Ireland, Australia, India and the United States of America. The doctors and specialists are assisted and supported by well-trained paramedic staff. “Our nurses are highly sought after by European and Middle Eastern countries as they have long gained reputation for the most well trained in the region,” says Lai.

All our healthcare personnel work as a team, are very professional, caring, warm, and friendly making sure that health tourists and their families have peace of mind while in our care,” concludes the Minister.

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Medical tourists from many parts of the globe choose Malaysia for the high quality of medical treatment on offer, provided in world-class facilities.

“The sophistication of Malaysia’s healthcare is now on par with or better than surrounding and developed countries,” says Dr. Jacob Thomas, President of Association of Private Hospital Malaysia. Currently, 35 private hospitals have been identified to spearhead in the promotion of Medical Tourism in the country.

“Healthcare is a borderless industry today and people have many options to choose from. Medical tourists look for reasonable priced and quality healthcare, and Malaysia fits this tag. The country has become a centre of medical excellence offering comprehensive services in virtually all medical fields. We are seeing an influx of patients from many countries,” say Dr. Thomas.

As part of the plan to expand market reach, Malaysia is targeting new markets such as Vietnam, Cambodia, the Middle East,United States, Europe and Canada. “The greatest challenge at present is to educate and create awareness for the industry as many countries are unaware of the high standards of Malaysia’s healthcare,” explains Dr. Thomas. Malaysia is open to recent medical advances and invites leading professors from around the globe to train doctors and other paramedical staff whenever the need arises. Patient safety and good outcomes is most important and Ministry of Health and APHM are both having various programmes and audits to ensure that all patients are safe and receive best healthcare possible.

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According to data from OSK Research, healthcare spending in Malaysia has been growing at more than 10% a year for the last 20 years. Backed by strong government support and growing local and international demand, private healthcare is firmly in the strategic plans of Malaysia’s most powerful corporations. The absolute market leader, KPJ Healthcare, is the healthcare division of Johor Corporation. Listed on the Malaysian Stock Exchange, KPJ has a network of 19 hospitals in Malaysia and 6 overseas, and a nursing college.

Pantai Group of Hospitals, fully supported by its shareholders Khazanah Nasional, the investment arm of the Government of Malaysia, and Parkway Holdings, is one of the largest healthcare groups in Malaysia. The Group has embarked on a strategic growth plan which includes strengthening its position at home and abroad, including an addition of 5 more hospitals to their portfolio by 2013.

Sime Darby, one of Malaysia’s oldest and largest conglomerates with a global presence in more than 20 countries, is active in healthcare through Sime Darby Healthcare Group. Next to the flagship hospital, Sime Darby Medical Centre Subang Jaya, the group’s portfolio features the Sime Darby Specialist Centre Megah and a nursing college.

With another hospital in construction and ambitious international expansion plans, healthcare remains of strategic relevance for Sime Darby. Petronas, Malaysia’s national petroleum company, is the healthcare industry’s newest corporate player. After a landmark investment of USD 150 million, the purpose built Prince Court Medical Centre in the heart of Kuala Lumpur, is poised to set new standards in healthcare on regional level.

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Initially targeted at satisfying local demand, the numerous private hospitals are becoming more popular among foreigners. According to the Association of Private Hospitals in Malaysia, the number of foreigners seeking healthcare services has grown from 75,210 patients in 2001 to 296,687 in 2006, which generated a total of
USD 59 million in revenue. The number of foreign patients at private hospitals shot up to 341,288 in 2007 and an estimated 501,000 in 2008.

According to the Association of Private Hospitals in Malaysia, the number of medical tourists is projected to grow by around 25% annually over the next 3 years. Malaysia is a relative newcomer to medical tourism. A survey conducted by NuWire Investor found that the country is among the world’s top 5 most attractive medical tourism destinations. Malaysia ranks 3rd behind Panama and Brazil, followed by Costa Rica and India at the fourth and fifth positions respectively. According to the survey, foreign patients and investors were attracted to Malaysia’s favourable exchange rate, political and economic stability and its high literacy.

Malaysia stands out as a value-for-money alternative offering relatively advanced treatment at very competitive prices. Being a Muslim country, Malaysia aims to capture the halal market segment, targeting developed and Middle East nations.

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In an efforts to stimulate development of the private healthcare system in Malaysia and to reduce public dependence on public hospitals, the government has offered incentives to further enhance private healthcare services in the country. The tax incentives offered include tax exemption on any capital expenditure involving the costs of building new hospitals or acquiring any building for hospital premises. In terms of human development, private healthcare providers are eligible for tax exemptions on expenditure incurred in the training of medical personnel.

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With a network of 19 hospitals in Malaysia, 3 in Indonesia, 2 in Saudi Arabia and one in Bangladesh, KPJ Healthcare is one of the leading private healthcare providers in Southeast Asia and the absolute leader in Malaysia. The group’s public listing in late 1994 marked the beginning of a rapid growth and development period.

Thanks to an aggressive and well executed expansion strategy KPJ has been growing steadily with an impressive 5-year revenue and net profit CAGR of 36.1 and 37.8% respectively. In 2007 the company charted a milestone achieving a revenue exceeding RM 1 billion (USD 280 million). Sustained growth lead to achieving another milestone last year, when profit before tax crossed the RM 100 million (USD 28 million) mark.

A key strategic move in setting up the Shari’ah compliant Al-Aqar Real Estate Investment Trust (REIT) in 2006 propelled KPJ’s growth. By December 2008 the group had injected 11 of its properties into the REIT, unlocking total asset worth of some USD 180 million. Plans to include 9 more properties in 2009 have already been approved by Malaysia’s Securities Commission.

Listed on the main board of Bursa Securities, the Al-Aqar REIT is the world’s first listed Islamic REIT and Asia’s first healthcare REIT.Al’Aqar’s mature assets, 100% occupancy and strong cash flow continue to attract investors. Its latest syndicated Ijarah facility of up to USD 70 million, compliant with Malaysian and GCC standards, is expected to attract investors from the Middle East. As part of their development strategies, KPJ are planning to list the Al-Aqar REIT in the Gulf region. KPJ’s growth so far has been fueled mainly by strengthening their position in stable domestic and regional markets, making the group’s performance relatively “immune” to rapid fluctuations in the flow of foreign patients typical for times of epidemics or sluggish economic growth. KPJ’s management see enormous possibilities for growth in medical tourism, and with current occupancy of around 64%, the group’s hospitals in Malaysia have the capacity to meet growing demand from overseas patients.

Offering cutting edge medicine, latest technology and supreme customer care KPJ has already set a strong foothold in Malaysia’s growing medical tourism industry. KPJ has carved its niche in high-tech healthcare and is very well positioned to continue capturing a substantial share of its current markets and to develop new ones. Accumulated critical mass gives the group clear competitive advantages in terms of scale, scope and size.

The management team envisions continuous growth through acquisition and joint ventures at home and abroad, enhanced productivity and developing loyal customer base. The group is also looking to diversify into niche segments such as food preparation, home nursing and ambulance services.

Based on its current 5-year business development strategy, KPJ has identified education as its second core business and future growth catalyst. Established to serve KPJ’s needs during the early nineties, today KPJ International College of Nursing and Health Sciences is a reputed education institution with over 1,200 students in 13 programmes. The group has already acquired several plots of land for further expansion of their education division.

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Interview with Datin Paduka Siti Sa’diah Sheikh Bakir, Managing Director of KPJ Healthcare Datin Paduka Siti Sa’diah Sheikh Bakir has been involved in KPJ Healthcate since its inception in 1978, and assumed the Group Managing Director position in March 1993. She serves as the chairman of various hospitals in the KPJ Group, as well as director of a number of companies within Johor Corporation. Datin Paduka is also a board member of MATRADE, Malaysia’s foreign trade promotion agency, a member of the National Patient Safety Council within the Malaysian health ministry, and an independent director of Bursa Malaysia, the Malaysian stock exchange. In addition she is the President of the Malaysian Society for Quality in Health (MSQH), and a director of Kumpulan Waqaf An-Nur, a non-governmental organisation dedicated to providing healthcare services to the less fortunate.

A proactive visionary, Datin Paduka and her team have lead KPJ through steep growth and learning curves, from the Group’s humble beginning with a single hospital in 1981 to a sophisticated healthcare provider managing over 3,000 beds in 4 countries and treating almost 2 million outpatients and 200,000 inpatients annually.

With growing number of patients from Malaysia and abroad, what are the strategic development directions before KPJ?

Datin Paduka: KPJ’s main asset is our knowhow. During the 27 years of successful development we have built our own system for managing hospitals, which has proven to give outstanding outcomes in medical, service and financial terms, both at home and abroad. The future of KPJ is dedicated to utilisation, continuous development and adaptation of our management capabilities.

In performance terms 2008 will remain as another very successful year in KPJ’s history. Our objective is to keep the growth momentum through gradual expansion at home and abroad. We are looking into a wide array of possibilities ranging from greenfield projects to joint ventures and hospital management. As far as priority markets are concerned, we see a lot of potential at home, in Malaysia, as the healthcare industry is undergoing consolidation and restructuring as it matures.

Other markets of strategic importance remain Southeast Asia and the Middle East. We are also looking into possibilities in Australia and Europe. I am positive we will manage to sustain positive growth in the years to come.

KPJ has achieved remarkable performance in foreign markets. What is the competitive edge of KPJ outside Malaysia?

Datin Paduka: We have the full package - our partners can rely on us for everything from hospital conceptualisation to daily management. In addition we remain true to our core business - KPJ is all about healthcare. Our diversification strategy is planned and executed not only with the objective to solidify the bottom line, but to complement our core business and make the organisation more resilient and competitive. As example, our nursing college has proven to be a very successful endeavor in itself, while guaranteeing that KPJ has sufficient quality human capital to support our growth.

Where do you see Malaysia’s unique proposition in the growing international healthcare arena?

Datin Paduka: First and foremost, medicine in Malaysia is on international level. Most of our doctors are trained abroad, we offer procedures that require latest technology and advanced medical expertise. All this comes at very competitive rates.

As a nation we are very hospitable, which translates into supreme care and personal attention for each of our patients. As an Islamic country, Malaysia can easily respond to the special needs of Islamic patients. In addition, Malaysia is a unique destination in itself - melting pot of cultures and religions, which overseas patients can experience during their stay here and combine their treatments with a relaxing and unforgettable holiday. With all elements already in place, I feel that a greater degree of cooperation among the private hospitals, Ministry of Health and Ministry of Tourism will help position Malaysia as a preferred healthcare destination.

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All private healthcare institutions are required to receive accreditation from the Ministry of Health. Stringent legislation is already in place to ensure patient safety through the Malaysian healthcare system. In addition, majority private hospitals have MSQH accreditation, which is fully compliant with international standards.

Malaysian Society for Quality in Health (MSQH) is independent not-for-profit organisation aiding Malaysian
healthcare providers align their standards with leading international practices. MSQH is internationally respected authority in healthcare accreditation and standards, having a strong network of international affiliations. An accredited member of the International Society for Quality Healthcare (ISQua), and a member of Accreditation Council, MSQH maintains world-class accreditation programmes, with standards equivalent to peer organisations from France, New Zealand, UK, Joint Commission International (JCI) and Japan.

The MSQH certification and monitoring process incorporates a wide array of factors to provide holistic assessment and monitoring of healthcare institution performance. “The current third edition of MSQH accreditation standards uses quantified monitoring and benchmarking against internationally adopted standards. In other words we are now monitoring the outcomes of services provided, using an evidence-based approach,” says Assoc. Prof. Dr. Kadar Marikar, CEO of MSQH.

“To ensure continuous adherence to quality standards, hospitals are constantly monitored through self- and peer-assessment techniques and regular MSQH certified surveyors monitoring,” explains Dr. Kadar Marikar.

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Malaysia is one of Southeast Asia's top travel destinations, possessing an endless range of attractions and activities that cater for the worldly shopper, cultural enthusiast, historical buff and nature-lover. The country will allure you with the shopping experience of its modern cities, the excellence of its cultural arts and natural heritage of rich
flora and fauna.

There is a lot to see and do in Malaysia - attractive cities, museums and religious sites, tropical islands with crystal clear waters and white sandy beaches, beautiful national parks. Medical tourism isn't just about getting more reasonably priced medical care; it's also a great way to spend the recovery period in a relaxing and beautiful environment, free from typical daily burdens and responsibilities, which could play an important role in a patient’s recovery. As far as health is concerned, there are a number of advantages in choosing Malaysia for your private health and medical treatment. MalaysiaHealthcare.com is a one stop portal for all your medical and tourism related needs with its wide network of services provided by the top class hospitals and tour operators in Malaysia. The portal contains a wealth of objective information for travelers seeking medical treatments in Malaysia.

The portal has adopted a customer driven approach, assisting overseas patients plan their treatment and welldeserved vacation. The portal offers a comprehensive list of healthcare institutions, treatments, services, and testimonials.

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Malaysia boasts a large number of private healthcare institutions, ranging from screening and preventative centres to developed full service hospitals with hundreds of patient beds.

Attracted to its unique offer, an increasing number of foreign patients choose Malaysia for their medical and cosmetic needs. “Foreign patients are starting to see that Malaysia offers a unique combination of high quality healthcare and Malaysian hospitality. The level of medicine and technology available here is on par with the developed world and this region. At the same time patients can enjoy the Asian warmth and hospitality that is attracting millions of tourists to our region every year. All this comes at very competitive rates, making Malaysia, the value-for-money choice of the region and globally,” explains Elaine Cheong, CEO of Sime Darby Healthcare.

Hospitals have adopted different strategies to ensure their patients receive the best care possible. Some have started training programmes with leaders in the hospitality industry, while other train their staff in neighbouring Thailand, adding the infamous Thai smile to their services.

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Leading hospitals in Malaysia have developed centres of excellence, where qualified professionals, technology and facilitates come together to form top of the line healthcare services that are on par with international leaders in the respective fields. A few successful examples include the heart and vascular programme at Penang Adventist Hospital; the world renowned fertility centre at Tropicana Medical Centre; radiology, cochlear implant and vascular centres at Sunway Medical Centre; burns, cardiology, oncology as well as dedicated men and women health units at Prince Court Medical Centre; the one-stop neuroscience, featuring a dedicated epilepsy unit, cardiology and oncology centres at Sime Darby Medical Centre.

“The idea behind our multidisciplinary centres of excellence is to provide our patients with holistic, specialised and personalised care from multiple medical fields, forming a highly competent and dedicated team of doctors to attend each case,” explains Dr. Junaidi Bin Ismail, Manager International Business Development at Prince Court Medical Centre.

Malaysia is also home to a number of narrowly specialised institutions, which have developed unique competencies in their fields. NCI Cancer Hospital, located near Kuala Lumpur’s main international airport, is specialised exclusively in surgical, radio and chemo cancer therapies. The hospital is internationally recognised authority in cancer diagnostics and treatment, and is one of the few private institutions in the region involved in clinical trial programmes in the field of oncology.

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Private hospitals in Malaysia employ some of the best doctors and medical personnel in the country, many of them with education and professional experience abroad. English is widely spoken in Malaysia, being the second language in the country and primary language in the majority of private hospitals, ensuring ease of communication with medical personnel and staff. Some hospitals also provide professional interpreters for their non English speaking patients.

“The new developments in Malaysia’s private healthcare system are attracting back Malaysian specialists from around the world. They see the work environment and opportunities for professional advancement at home are not inferior to what the developed world offers them. Among our team we have doctors with long standing experience in internationally reputed institutions, such as Mayo Clinic for example” says Dr. Junaidi Bin Ismail of Prince Court Medical Centre.

In an effort to guarantee constant development of doctors and expansion of knowledge within their organisations, leading hospitals have engaged in partnerships and knowledge sharing programmes with reputed international institutions. “People are considered our most important asset, and our doctors are key opinion leaders in their fields - often invited to present at conferences and seminars in the region and beyond,” adds Elaine Cheong of
Sime Darby Healthcare.

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Malaysia is a multicultural country, with predominantly Islamic population. As such the healthcare system of the country is designed to cater for the specific needs of Muslim patients. Some private hospitals have attained Halal certification, guaranteeing their patients compliance throughout their treatment. “We understand and respect the needs of our Muslim patients,” says Dr. S-L Chong, CEO of Sunway Medical Centre, and explains: “our Halal certification and compliance is very natural for us in Malaysia, however it gives us unique competitive edge abroad: few international healthcare hubs have taken into account the special needs of Muslim patients.”

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Along with availability of advanced quality medicine, cost competitiveness is a major driver in Malaysia’s growing health tourism.

Foreign patients often combine their treatment with a relaxing holiday, and including their flights, still end up spending less than their medical bill at home. Favourable exchange rate, regulated specialists fees and available capacities give Malaysia a clear advantage in terms of cost of care. According to data from Malaysia’s health ministry, a heart bypass surgery in Malaysia only costs about USD 9,000 whereby the same surgery costs USD 10,000 in India, USD 11,000 in Thailand and USD 18,500 in Singapore.

As far as patient comfort is concerned, Malaysia offers a wide choice varying from multiple patient rooms to luxurious private suites that come with personalised butlers and nurses, entertainment systems and tailored catering.

Says Amir Firdaus, CEO of Gleneagles Intan Medical Centre “Even the most luxurious patient suites in Malaysia are very competitively priced compared to the rest of the region, and this comes without any sacrifice in quality of medicine, technology, service or facilities.”

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Launched in 1996, Gleneagles Intan Medical Centre (GIMC) in Kuala Lumpur is the traditional choice for premium healthcare in Malaysia.

Currently, GIMC comprises a 330-bed hospital, a separate medical office building with 110 specialist consulting suites and a nursing college. GIMC is regarded as a hospital for important individuals, often selected as the stand-by healthcare service provider for foreign delegation visits and major events such as Malaysia’s F1 Grand Prix and the Kuala Lumpur International Marathon. GIMC is the preferred healthcare institution for members of royal families, leaders of diplomatic missions and high-ranking government officials.

Located in Kuala Lumpur’s “embassy row,” GIMC is jointly owned by Khazanah Nasional, the investment holding arm of the Government of Malaysia, and Parkway Holdings - leading healthcare service provider in the region listed on the Singapore Foreign Exchange with presence in Singapore, India, China and Brunei.

Gleneagles Intan Medical Centre is a full service hospital with advanced core competencies in adult and paediatric cardiology, neurosurgery and orthopaedics. Complete with Diet Counseling, Wellness and Rehabilitation Centres, GIMC provides integrated healthcare services, with emphasis on preventative measures and
healthy lifestyle. In addition to state-of-art medical expertise and facilities GIMC pampers its patients with five-star ambience, attention to detail and supreme service quality. GIMC employs multilingual staff with international experience, while service training is provided by one of the leaders in the hospitality industry of the region, YTL Group, which manages the Ritz-Carlton Hotel in Kuala Lumpur among others.

GIMC is MSQH and ISO certified. Continuous effort in providing quality care have lead to numerous awards, including Reader’s Digest “The Most Trusted Brand,” Best Hospital Award at the Asia Spa Wellness Awards, Technology Business Review award for Holistic Patient Care and many more.

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Gleneagles Kuala Lumpur will continue to be one of the premier healthcare brands in the region. “The milieu and fabric of what makes Gleneagles unique will not change, “ says the centre’s CEO Amir Firdaus.

Plans are underway to develop a five-acre land adjacent to GIMC, that will house five new buildings, one of which will comprise a 10-story new extension of the hospital. The new building, which will support some of the medical services at the existing centre, is slated to be ready by the end of the year.

This new landscape is merely a part of GIMC’s expansion plans, which includes the revamping of its website and the introduction of a new hospital information system. A multimillion dollar investment, the system will be implemented by the end of this year as well.

“GIMC is no longer a national player, we are actively working towards achieving regional leadership” Amir Firdaus says, adding that past efforts in successfully creating the confluence of healthcare and hospitality at GIMC have paved the way for other hospitals in Malaysia.

“This time, we want to step it up a notch by ensuring our staff fully understand the expectations of clients. This is to ensure our people have that familiarity, expectations and the finesse necessary in providing the best service,” says
Amir Firdaus.

GIMC keeps its competitive edge by providing quality service and clinical outcomes. These are the strengths of GIMC that leverage exceeding client satisfaction through an excellent team of consultants and hospital staff.

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About a half-hour’s drive from Kuala Lumpur International Airport, this award-winning hospital has 393 beds, 93 clinic suites and 14 operating theatres. SDMC's physicians treat approximately an average of 1,500 outpatients and 320 inpatients daily. The majority of the 160 specialists were trained in the UK, Australia, or the US, and many of them are key opinion leaders in their respective fields in the region. All of the medical and allied healthcare staff are fluent in English.

The hospital offers all major specialties and numerous additional niche services. SDMC boasts of some of the region’s highly sophisticated medical systems which include a 64-slice PET/CT scanner, a 3.0Tesla MR scanner, 3D High Dose Rate brachytherapy system and a Dual Source CT scanner. Many international patients from various countries seek treatment at SDMC. About 1,200 European, 600 US and Australian, and 3,600 Japanese patients visited in 2008 alone. The hospital's International Patient Services Centre serves the special needs of medical travellers, offering medical concierge and assistance in appointment scheduling and medical referrals, as well as travel and visa arrangements, airport transfers, accommodation for patients and their relatives. SDMC offers complimentary interpretation and translation services to foreign patients upon request. “We have patients coming here from the Middle East and we are able to cater to their individual needs and wants including translation of their language during their visit to our hospital.

Our food here is halal and suraus at our hospital are provided for Muslims to pray,” said Elaine Cheong, Chief Executive Officer of Sime Darby Healthcare Group. SDMC has made medical history in Malaysia with its many landmark achievements over the last two decades through excellence in quality managment systems, its medical expertise & also its centers of excellence. Milestones include Malaysia’s first paediatric liver transplant, Malaysia’s first bone marrow and stem cell transplants and Malaysia’s first awake craniotomy, advanced brain surgery for epilepsy.

Niche Services:
• Advanced laparoscopic weight-loss surgery
• Blood/marrow transplant
• Complex cancer treatment
• Endometrial ablation using uterine balloon therapy (for heavy menstrual bleeding)
• Epileptology procedures and epilepsy surgery
• Hand and microsurgery
• Infertility treatment, including cytogenetic studies
• Joint replacement surgery
• Laser vaginal surgery
• Spine and spinal fusion surgery
• Vascular and interventional radiology

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(1.) Cancer and Radiosurgery Centre, for paediatric and adult oncology and haem-oncology. Treatments include image-guided intensitymodulated radiation therapy, 3D dynamic conformal and stereotactic radiotherapy, radiosurgery and total body irradiation (used in bone marrow and stem cell transplant).

The centre utilises new-generation linear accelerator, the region's first 3D high-dose rate brachytherapy system, which enables advanced internal radiotherapy while sparing surrounding tissues. The centre also offers palliative care, counselling services, group sessions, and nurse educator services.

(2.) Nuclear Medicine and PET/CT Centre, a major regional referral centre, utilizes radioactive materials in diagnosis and treatment, particularly in cardiology, endocrinology, neurology, and oncology. Its imaging equipment includes the region’s first 64-slice PET/CT scanner and a Gamma Camera. SDMC employs sophisticated techniques for bone, lung, kidney, brain, liver, digestive tract, and whole-body diagnostic scans.

(3.) Vascular and Interventional Radiology Centre, precise, accurate diagnosis and minimally invasive treatment for blood vessel disorders and diseases of the internal organs. Services include diagnostic angiography, interventional neuroradiology, balloon angioplasty stenting, embolization , interventional oncology, and spinal pain intervention.

(4.) Blood Diseases Centre, currently the only private Malaysian facility offering comprehensive adult and paediatric blood/marrow transplantation. The centre provides a full range of laboratory services for diagnosis of blood disorders; comprehensive treatment for haematological malignancies, and paediatric blood/marrow transplant from matched unrelated donors.

(5.) Epilepsy Clinic, with its Comprehensive Epilepsy Management Programme, is the only private facility in the country which has successfully performed advanced techniques in epilepsy surgery such as Awake Craniotomy, where the patient is awakened during removal of the tumour in brain surgery to test on speech or movement functions in order to ensure the functions are not disturbed.

(6.) Other centres of excellence are the Heart Centre, Obesity Clinic, Digestive and Liver Health Clinic, Subang Fertility Centre, Stone Centre, and Health Screening Centre.

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Prince Court Medical Centre is a full service premiere healthcare facility located in the heart of Kuala Lumpur.
Being one of Malaysia's newest hospitals, Prince Court reflects the shift towards impeccable world-class services and facilities in Malaysian healthcare.

Investment project of Petronas, Malaysia’s national petroleum corporation, the hospital’s objective is to set new standards in Asian healthcare. The strategy to ensure leading medical expertise and five-star service has already been put in place. The centre is affiliated with Medical University of Vienna (MUV), one of the world’s leading medical institutions, and managed by Vamed, the international leader in total healthcare service. Next to an extensive knowledge exchange programme, telemedicine cooperation with MUV adds the benefit of free of charge global experts’ view for second opinion.

As a world-class hospital, Prince Court has managed to lure back experienced Malaysian doctors with strong international track records. The medical team’s collective resume features institutions such as Mayo Clinic and the Dublin Royal College of Surgeons.

Five multidisciplinary centres of excellence - Heart and Lung; Burns - Plastic Surgery, Cosmetology and Dermatology; Oncology; Men’s Health - Urology and Nephrology; and Women and Children - are equipped with latest in medical technology and staffed to ensure holistic care.

The purpose built centre houses 300 elegantly furnished private rooms and suites. Contemporary design, concierge and valet services and spacious lobby with retail outlets provide for a warm welcome, resembling a boutique hotel experience rather than hospital environment.

A dedicated International Business Lounge is the one stop centre for international patients, catering for all their needs - from orientation and scheduling to travel and visa arrangements, rehabilitation tours and interpreters. The Lounge also facilitates working arrangements with corporations and insurers.

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Prince Court Medical Centre is unique in its approach to private health care in Malaysia. It has been established with a very clear mandate to bring together the very best of Malaysian Hospitality with the very best of western clinical outcomes, setting new standards of healthcare in Malaysia with highly skilled personnel, stateof- the-art equipment and the very latest in medical technology. For me, the opportunity to be a part of this truly exciting project, working closely with the Medical University of Vienna, was one which I accepted without hesitation. Without doubt, it is the most exciting and rewarding experience of my professional working life and I am very proud to be associated with this modern medical facility. I truly believe that we have the ability to achieve our vision of being “The Leading Healthcare Provider in Asia” in the years to come.

Signature Procedures:

Robotic Assisted Surgeries
Prince Court is the only private medical centre in Malaysia offering robotic assisted procedures using the da Vinci Surgical System - a breakthrough platform for minimally invasive surgery using four robotic
arms through key-hole incisions. The system allows for great surgical precision and reduces bleeding, post
operative pain, risk of infections, recovery period and costs. The system is ideal for Total Radical Prostatectomy, adding the benefit of much lower risk for post operative impotence, as well as gynaecological surgeries. Plans are in place to introduce cardiac surgery using the robotic system in the near future.

Sentinel Node Biopsy
An advanced procedure for staging breast malignancies, allowing for precise identification of one particular lymph node to be extracted for testing. The procedure is minimally invasive, eliminating upper limb pain and reduced mobility associated with the traditional method. Prince Court is the only hospital in Malaysia which has the imaging technology and skilled surgeons to perform the procedure.

Balloon Plasty and Bariatric Surgery
As alternative to the traditional gastric bypass surgery for treating morbidly obese patients, balloon plasty is also available at Prince Court. Being non-invasive and with less potential complications, this daycare procedure using gastroscope is usually preferred for treatments lasting up to six months.

Balance Center
Prince Court has taken multidisciplinary approach in managing conditions of the vestibular system, such as Vertigo. A dedicated team of audiotherapists, ENT doctors and physiotherapists ensures holistic care.

Renal Transplant
Prince Court has developed a dedicated renal transplant team, and procedures are in full compliance with Malaysian and international standards

Less Invasive Cardiac Surgery
Prince Court practices new generation cardiac bypass surgery with dramatically reduced recovery period. The procedure performed here does not require opening the patient’s chest or stopping the heart during surgery, while giving better clinical outcomes and reducing risk of complications.

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Since 1981, healthcare services in Malaysia have been enhanced by the presence of KPJ Healthcare, with a network of 19 hospitals in Malaysia and 6 overseas,makes it the largest healthcare service provider in Malaysia. With more than 28 years experience in the healthcare industry and supported by more than 650 medical consultants with staff strength in excess of 7,000, the healthcare specialist services provided are both comprehensive and extensive with many renowned experts in cardiology, orthopedic, plastic and reconstructive surgery, obstetrics & gynecology, neurosurgery among others.

Medical Referral Centre

KPJ Group of Hospitals Medical Referral Centre (MRC) provides a one-stop service for medical tourism, which opens doors to specialists' expertise, personalized patient care and cutting-edge technology at each hospital.

Working closely with experienced travel agencies, it offers foreign visitors health vacation packages for health screening and services for lifestyle management. This unique service provides genuine care and comfort to attend to the needs of patients before, during, and after their visit. In addition the staff will also assist in all matters from your travel to visa requirements, to interpreter service arrangements.

Safety as Highest Priority

Patient safety pervades the organisations structure, which drives the healthcare provider in accurate reporting, analysing and preventing of medical errors and adverse healthcare events. All of KPJ’s hospitals adhere to the strictest regulatory frameworks governing the standards of patient care. All hospitals have to comply with the Groups clinical governance guidelines which are monitored by the Medical Advisory Committee.

Professionalism

The importance of customer satisfaction is derived from quality delivery of healthcare that has been set by the
organisation with zero tolerance. A key event in KPJ’s annual calendar is the National Medical Conference and Workshop which has taken place over past ten years, during which speakers from the medical and nursing profession discuss KPJ’s patient safety goals and guidelines. Important issues such as clinical indicators, stem cell research and therapy as well as health tourism are also covered.

Major Specialist Services

Cardiac Services
Patients benefit from the whole spectrum of KPJ Healthcare's services in the challenging field of heart medicine, which is delivered by a team of specialists at state-of-the-art Cardiac Centres equipped with the most modern testing, monitoring and treatment facilities for heart diseases such as angina, congestive heart failure, cardiac arrhythmias and heart attacks.

Bariatric Surgery
At Damansara Specialist Hospital’s Obesity center, it has successfully conducted laparoscopic gastric bypass surgery. Its many success stories include a patient with 210kg weight has lost 50kg of weight within 14 weeks after the surgery and on a patient weight 166kg which has decreased his weight down to 57.3kg within eight weeks.

Cosmetic and Reconstructive Services
A broad range of cosmetic and reconstructive surgeries as well as skin care and laser services are delivered by experienced surgeons, who have successfully carried out delicate reconstruction procedures like skin and bone grafting, especially in severe burns and accident cases.

Oncology, Chemotherapy and Radiotherapy
The latest technologies are used to diagnose and treat cancer, equipping its hospitals and specialist teams with linear accelerators and computer systems that provide services such as stimulation, high dose brachytherapy and chemotherapy. They have currently invested in three linear accelerators providing radiotherapy services, enabling oncologists to precisely treat cancers faster and more effectively.

Orthopedic and Sports Injury
Orthopedics and sports injuring care are provided by highly trained specialists offering expert care in sports medicine, arthroscopy, joint replacement and reconstruction (knee and hip) and spinal injury.

Premier Screening and Wellness Centre
The Premier Screening and Wellness Centre (PSWC) provides packages, which includes amongst others the basic General Executive Screening as well as Premier Well Man and Well Woman Heart Screening programmes.

Paediatric and Neonatal Services
Hospitals offer complete neonatal diagnostic services and treatment, including cardiac, surgical and neuro-surgical care for critically ill newborns, both premature and full-term among other neonatal services.